Parker's Car Guides
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''Parkers Car Price Guide'' is a car valuations, reviews and advice website, and is one of the largest of its type in Europe. It was a monthly magazine between March 1972 and January 2020, and since 1998, a
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wi ...
with reviews and price lists for new and used cars in the United Kingdom. Initial searches are free, with payment required to access further details. It was founded in 1972 and was the longest-running printed price guide available to the general public. It expanded over the years to offer reviews, technical data and marketplace intelligence along with pricing. The portfolio of products has been edited by Keith Adams since 2016. More recently, the title has moved the majority of resources to its online activities and shifted its emphasis from being merely a valuations resource to a fully featured research tool for car buyers. Th
Parkers website
has expanded to include cars and vans for sale, new and used car reviews, advice articles, finance and news. Typically, the website attracts around three million users per month, according to Comscore, HitWise and GA data. Parkers also offers valuations, reviews and news for commercial vehicles (vans and pickups), and the section is headed by Tom Webster. Since 2008, Parkers has been owned and published by the German company
Bauer Media Group Heinrich Bauer Publishing (german: Heinrich Bauer Verlag KG), trading as Bauer Media Group, is a German multimedia conglomerate headquartered in Hamburg. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 r ...
. The current editorial team consists of: * Editor Keith Adams * Deputy editor Murray Scullion With contributions from: * Head of automotive hub CJ Hubbard * Vans and pickups editor Tom Webster * New cars editor Alan-Taylor Jones * Used cars editor Richard Kilpatrick * Senior staff writer Tom Wiltshire * Contributor Jake Groves * Contributor Mike Humble * Contributor Cat Dow


Timeline

*1972: Launch of the Parker's Car Price Guide. 1st issue: March 1972, priced at 20p *1973: Full colour front page *1997: Emap buys Parker's portfolio from Parker Mead. Last Parker Mead edition of the Price Guide was August 1997 *1998: Winter 1998 was the first edition of 'Parker's Car Chooser Magazine' which ran until 2006 *1999: parkers.co.uk website launches *2000: Website
ABCe The Audit Bureau of Circulations (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company a ...
audit: 117,432 users *2001: Emap Consumer Media Website and Expanding Brand of the year *2001: Website ABCe audit: 316,621 *2002: Parker's Car Price Guide and Parker's Older Car Price Guide (Parkers Plus) merged *2003:
Spot colour In offset printing, a spot color or solid color is any color generated by an ink (pure or mixed) that is printed using a ''single run'', whereas a process color is produced by printing a series of dots of different colors. The widespread offse ...
(red) introduced *2003: The company relocates from
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
to
Peterborough Peterborough () is a cathedral city in Cambridgeshire, east of England. It is the largest part of the City of Peterborough unitary authority district (which covers a larger area than Peterborough itself). It was part of Northamptonshire until ...
and Steve Rose takes over the editors chair from Nick Barfield *2005: ''Parker's Car Price Guides'' goes full colour with the addition of imagery *2005: Website ABCe audit: 539,062 in March of this year *2005: Website ABCe audit: 706,054 unique users and 13 million page impressions *2006: Website ABCe audit: 1,005,658 unique users and 19,971,999 page impressions in March of this year *2006: Summer 2006 - Last edition of ''Parkers Car Chooser'' magazine *2008: Bauer Consumer Media acquires Emap's Media Division, including Parker's Car Price Guide *2011: Parker's loses the apostrophe to be rebranded Parkers *2015: Glass's Guide print edition closes, leaving Parkers Car Price Guide as the only printed valuations magazine on the market *2015: Bespoke car finance advice section added with Chris Lloyd heading it up *2016: Keith Adams replaces Kieren Puffett as editor *2017: ''Parkers Car Price Guides'' monthly magazine revamped to include road tests, buying guides and more deals-specific content *2020: ''Parkers Car Price Guide'' monthly magazine ceases publication to concentrate on the Parkers.co.uk website and further develop its valuations tool


References


External links

* Automobile magazines published in the United Kingdom Bauer Group (UK) Magazines established in 1972 Magazines disestablished in 2020 Monthly magazines published in the United Kingdom Online magazines published in the United Kingdom {{UK-mag-stub